What are some of the environmental factors that you will need to consider in marketing coffee in China?

Question by O4K1986: What are some of the environmental factors that you will need to consider in marketing coffee in China?
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company’s marketing strategy? Why?

Best answer:

Answer by TopSavings.Net
Well, I would need to know the culture of China better. A major environmental factor I would believe to exist would be tea vs. coffee, a long standing cultural of the Chinese. If I understand correctly, green tea is highly consumed in China. I believe this would have a significant impact on breaking into the market.

It will be hard to convince an ancient tradition to change, but there can be a marketing ploy right there. An advertising campaign making tea look for the old and weak, and coffee for the new man of the modern era.

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